Marketing & Promotion
The AGF is focused on a two-phase approach to enhancing the marketing and promotion of goat products. In the first or development stage, AGF’s focus centers on the creation of a database summarizing the production capabilities of the industry and a measurement of current images of goat products among potential consumer groups. The database and informational library is then used to create and measure the effectiveness of on-going marketing efforts. Based on the collection and analysis of this crucial information, AGF will provide materials and consultation services to member organizations for the creation of promotional efforts to raise awareness and demand for goat-related products and to impact any weak points in the perceptions of goat products.